Consulting for Intranet and Employee App Development

Development of a comprehensive strategy for building intranet structures and designing a user-friendly employee app aimed at enhancing internal communication.

 

Corporate Influencers

Strategic implementation of a corporate influencer program to empower internal advocates. Regular training sessions and workshops designed for key influencers within the organization.

 

Content and Topic Development

Creation of a campaign plan with clearly defined KPIs for ongoing content optimization. Close collaboration with various departments to identify relevant topics and create compelling, informative content that resonates with employees.

Successful Brand Repositioning and Rebranding

Directed the comprehensive rebranding process, encompassing the creation of a unified corporate branding strategy, visual materials, and branch branding initiatives aligned with business goals. Strategically advanced the brand's public presence through targeted media engagement, executive visibility, and focused CEO communications.

 

Communication Strategy and Content Development

Designed and executed tailored communication strategies across internal and external channels, including website relaunches and content creation. Implemented regional sales- and product-focused marketing initiatives, incorporating media planning and campaign execution.

 

Employer Branding and Internal Communication

Positioned the organization as an attractive employer, emphasizing employee retention and communication, culminating in "Great Place to Work" certification. Developed and deployed internal events and communication strategies to reinforce corporate culture and enhance engagement during transformation efforts.

 

Event Management and Sponsorships

Orchestrated high-impact internal and external events, alongside sponsorship-driven marketing activities, to strengthen brand recognition and stakeholder engagement.

 

Project and Team Leadership

Managed a high-performing team with full budget oversight, ensuring operational excellence. Coordinated agency partnerships and print vendors to maintain consistent brand representation. Cultivated strong stakeholder relationships across organizational levels to drive project success.

Leadership in Communication, Performance Marketing, and Strategic Positioning

Active member of the management board, driving strategic business development and decision-making. Development and execution of multi-channel B2B brand positioning strategies aligned with long-term corporate objectives. Monitoring and analyzing marketing initiatives to maximize reach, engagement, and effectiveness. Oversight of press material creation to enhance brand visibility and recognition.

 

Internal Communication and Employer Branding

Designed and implemented employer branding strategies to elevate workplace appeal and attract top talent. Emphasis on employee experience, fostering a positive, dynamic, and productive work culture during transformative periods.

 

People Management and Team Building

Initiatives to strengthen team cohesion and collaboration. Development and deployment of retention, growth, and personal development programs for employees. Management of comprehensive HR functions, including recruitment processes, onboarding, performance reviews, and contract management.

 

Leadership and Organizational Development

Directed a high-performing team with full budgetary responsibility. Facilitated cross-departmental resource planning and allocation to streamline workflows and ensure successful project execution.

Project Management During Corporate Merger

Led online communications for the merger of RHI and Magnesita, including strategy for social media and microsites.

Developed the digital and online presence strategy for RHI Magnesita to strengthen market positioning. Directed social media rebranding and launched global internal and external websites within three months.

 

Marketing and Brand Management

Oversaw definition and adherence to the new global online corporate design. Executed the rebranding and consolidation of corporate and brand websites, alongside social media channels.

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Global Digital Internal and External Communication

Designed and deployed an employee app, including structure, content development, testing, and global rollout during the merger. Developed change communication strategies incorporating gamification elements for internal campaigns.

Created external content strategies, conducted campaigns, and managed photo and video productions. Built, led, and continually enhanced a high-performing communications team.

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Employer Branding and HR Communication

Spearheaded strategic employer branding initiatives. Introduced onboarding channels and a global recruiting platform. Collaborated with LinkedIn, kununu, and whatchado to develop campaigns positioning the company as a leading employer.

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Performance Marketing and Analytics

Conducted ongoing analytics for digital platforms, optimizing performance metrics. Managed ad campaigns and sponsored posts to elevate employer branding and enhance brand awareness.

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Training and Speaking Engagements

Delivered internal and external training sessions on digital tools and platforms. Established manuals for streamlined processes and tool usage. Served as a keynote speaker at international conferences, sharing expertise on internal communication and employee app strategies.

PR Consulting and Marketing Strategy

Designed and executed bespoke communication strategies for clients across driving schools, business, sustainability, real estate, lifestyle, hospitality, gastronomy, and event sectors. Planned and managed PR initiatives and press events to enhance brand and product image, awareness, and visibility in target markets.

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Corporate Blogs

Developed and maintained corporate blogs to ensure consistent brand communication and foster customer loyalty.

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(Online) Marketing

Implemented and optimized online marketing strategies to boost digital visibility and reach. Directed campaigns and content marketing efforts across websites and social media platforms. Conducted performance analyses to drive continuous improvement.

 

Rebrandings and Website Relaunches

Directed and supported multiple rebranding projects to revitalize brand identity and perception. Designed and executed marketing materials for both online and offline channels, ensuring a cohesive brand experience. Oversaw website relaunches, including concept development, design, and content creation, to establish user-friendly and modern online presences.

 

Event Management and Ball Committee Membership

Organized and executed events, such as Sommernacht der Marchfelder and award shows for Look Magazine. Coordinated event logistics, sponsorships, guest management, and marketing activities to deliver seamless and impactful experiences.